Product Manager

Company Description

SalesMail is revolutionizing outbound sales and relationship-building with personalized video messaging — the easiest and most effective way to send branded, trackable videos via email, text, and CRM integrations. Our SaaS platform helps high-performing teams in Senior Living, Home Care, and other trust-based industries stand out from the competition, build trust faster, accelerate sales cycles, and book more meetings/tours.

Role Overview

We’re looking for a Product Manager who brings strong customer insight, structured thinking, and clear decision-making.

This role is ideal for someone earlier in their product career who is great at understanding customer problems, identifying what matters most, and translating that into clear product direction.

You’ll act as the voice of the customer and market inside SalesMail - helping guide what we build, why it matters, and how it drives real outcomes for our clients.

You’ll work closely with the COO and leadership team, who remain actively involved in product strategy.

This role is directly tied to driving NRR and ARR growth by helping us build and enable features that increase adoption, engagement, and expansion.

Key Responsibilities

Market & Customer Insight

Develop a deep understanding of SalesMail’s core markets, customers, buyers, and users
Regularly engage with customers, prospects, and internal teams to uncover unmet needs
Synthesize feedback into clear product opportunities
Track competitors and trends, particularly in AI, video, and trust-based communication

Product Strategy & Roadmap

Help define and evolve SalesMail’s product vision, roadmap, and road mapping process
Identify high-impact opportunities tied to adoption, retention, and expansion
Contribute to how AI is used effectively within the platform
Balance near-term needs with long-term product direction

Cross-Functional Collaboration

Partner with Engineering to frame problems and prioritize solutions
Work with Sales and Client Success to ensure features are easy to explain and adopt
Support go-to-market efforts with clear positioning and use-cases
Help facilitate structured product and roadmap discussions

Execution & Product Clarity

Define success metrics tied to NRR, ARR, and feature adoption
Write clear problem statements and lightweight requirements
Validate that shipped features drive real customer and business impact

Product Enablement & Adoption

Create internal training videos to support feature rollouts
Maintain and improve the help center (new features, updates, cleanup)
Ensure product updates are clear, usable, and aligned with real workflows
Identify and close gaps in internal understanding of the product

What Success Looks Like

Strong customer insight clearly shaping roadmap decisions
Clear alignment between product priorities and NRR/ARR growth
High confidence from Sales and Client Success in product value and positioning
Well-maintained training and documentation that accelerate adoption

Qualifications

Required

2–4+ years of experience in product management or similar roles
Completed product management training or certification
Strong discovery skills - you’re comfortable performing market interviews and uncovering needs
Ability to synthesize feedback and identify what actually matters (vs. noise), with a focus on impact to adoption and revenue
Strong communication skills - you can clearly explain problems, trade-offs, and recommendations
Comfortable facilitating discussions and helping teams make decisions