SalesMail and The Aspenwood Company Partner to Personalize Senior Living Communication Through Video

This blog was originally published in July 2025 by The Aspenwood Company.

The Aspenwood Company, a leading provider of independent living, assisted living, and memory care communities, is proud to spotlight its strategic partnership with SalesMail, a personalized video messaging platform from HeartLegacy, aimed at enriching communication and deepening relationships with residents, families, and team members.

Since forming the partnership in October 2022, Aspenwood has become a top-5 performing SalesMail partner nationally, with thirteen team members earning “SalesMail Expert Certification.” Aspenwood team members create and share thousands of personalized video messages each month, helping to build trust, improve engagement, and reflect the company’s commitment to warmth, transparency, and high-touch service.

“Aspenwood embodies what modern senior living aspires to be: a fun, rich experience that places its residents and families front-and-center. We are grateful to be their technology partner and contribute, even in a small way, to their operational excellence,” said Walt Armentrout, CEO and Founder of HeartLegacy.

High-Impact Results from a Human-Centered Approach

Leading the way is Jimmy Boggs, a Sales and Marketing team member at The Aspenwood Company, who currently ranks #1 on the Global SalesMail Leaderboard for both Top Views and Top Score—recognition based on video volume, views, and engagement.

“SalesMail gives me a way to connect with people on a human level before they’ve even walked through our doors,” said Boggs. “It helps me share who we are at Aspenwood—warm, genuine, and ready to welcome you like family.”

Boggs uses video messaging to personally invite prospects on tours, send timely follow-ups, and make event invitations feel memorable and engaging. This approach is not only effective, but helps potential residents feel more at ease and connected from the start.

Company-Wide Commitment to Connection

The use of SalesMail at Aspenwood goes beyond sales—it’s embedded in the organization’s culture. President Heather Tussing regularly uses the platform to send personalized messages to team members for birthdays, work anniversaries, and onboarding, reinforcing Aspenwood’s belief that "People Come First."

“SalesMail allows us to keep the personal touch front and center, even as we scale,” said Tussing. “Our teams use it not just to communicate, but to connect—and that’s the difference. It’s another way we live out our commitment to heart-centered leadership and meaningful relationships.”

Looking Ahead

As The Aspenwood Company continues to grow across Texas and beyond, this partnership demonstrates how technology, when used with intention, can foster deeper human connection and elevate the resident experience.

Together, Aspenwood and SalesMail are reshaping how senior living organizations communicate—bringing empathy, emotion, and authenticity back into every message.

About The Aspenwood CompanyThe Aspenwood Company owns and operates a portfolio of premier Independent Living, Assisted Living, and Memory Care communities across the United States. Known for its hospitality-driven approach and innovative care solutions, The Aspenwood Company is redefining excellence in senior living and inspiring older adults to Live Life Well. Learn more at www.theaspenwoodcompany.com

About SalesMail by HeartLegacy

SalesMail, a HeartLegacy solution, is a powerful video messaging platform that helps organizations increase engagement, build trust, and strengthen relationships through personalized, on-brand video communication.

Contact:

Christina O'Leary

Interim VP of Marketing | The Aspenwood Company

732-259-6841 | coleary@theaspenwoodcompany.com