Demand Generation Specialist

Company Description

SalesMail is revolutionizing outbound sales and relationship-building with personalized video outreach. Our app is the easiest and most effective way to send branded, trackable videos via email, text, and CRM.

SalesMail helps high-performing teams in senior living, home care, senior placement, multifamily, real estate, and beyond stand out from the competition, build trust faster, accelerate sales cycles, and book more meetings/tours/assessments. Customers typically see 2–3 extra meetings per month.

We're growing rapidly and looking for Demand Gen professional to support our pipeline generation efforts.

About the Role

We’re looking for a Demand Generation Specialist who leads with systems thinking, experimentation, and a deep understanding of modern outbound.

This role is ideal for someone who understands how to identify the right prospects, craft relevant outreach, and build scalable workflows using today’s best tools. You know how to combine data, automation, and messaging to consistently drive pipeline, and you’re always looking for ways to improve performance.

You're eager to bring your experience to our team and spearhead our pipeline generation efforts.

You will own the systems, tools, and campaigns behind our cold + warm outbound strategy. You’ll play a critical role in helping SalesMail stay visible, relevant, and valuable to prospects while turning outbound into a repeatable, high-performing growth engine.

This is a strategic, systems-driven role with real ownership over pipeline generation and outbound performance.

Key Responsibilities

Own and operate our outbound engine end-to-end

Build, manage, and continuously optimize outbound campaigns across email and LinkedIn, turning outbound into a repeatable, scalable pipeline channel.

Design and run Clay-based workflows

Use Clay as the central hub to source accounts, enrich data, score prospects, and orchestrate outbound campaigns.

Identify and build target ICP segments

Define, test, and refine ICPs; source high-fit accounts and uncover key decision-makers using tools like Sales Navigator, Ocean, and enrichment platforms.

Enrich and validate contact data

Ensure high-quality contact data (emails, LinkedIn profiles, firmographics) to maximize deliverability and campaign performance.

Execute multi-channel outbound campaigns

Launch and manage email sequences (Smartlead) and LinkedIn connection campaigns (HeyReach), including personalization, testing, and iteration.

Monitor and optimize deliverability

Set up and maintain cold email infrastructure (Zapmail), including inbox rotation, domain health, warmup, and inbox placement.

Track signals and manage responses

Monitor replies, engagement signals, and intent data; route qualified leads and conversations to the sales team in a timely, organized manner.

Continuously test and improve performance

Run experiments across targeting, messaging, and channels to improve reply rates, meeting conversion, and pipeline generation.

Operationalize and document workflows

Build systems that scale. Document processes, standardize workflows, and improve efficiency over time.

Collaborate with Marketing, Sales, and Product

Align on ICP, messaging, and pipeline goals; contribute insights from outbound to inform broader GTM strategy.

Support future integrations and tooling evolution

Learn and leverage Zoho CRM to support outbound tracking, attribution, and integration with broader revenue systems.

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Qualifications

2–4+ years of experience in outbound marketing, demand generation, growth ops, or a similar role: you’ve been in the trenches and you’re hungry to level up.

Strong proficiency with Clay (non-negotiable): you’ve built and managed real workflows - sourcing, enrichment, scoring, and orchestration.

Hands-on experience with modern outbound tools: familiar with platforms like Smartlead, HeyReach, Sales Navigator, Ocean, RB2B, Vector, or similar.

Experience running outbound campaigns end-to-end: from ICP development → list building → enrichment → sequencing → optimization → handoff to sales.

Understanding of cold email infrastructure and deliverability: experience with domain setup, inbox rotation, warmup, and maintaining healthy sending environments.