Today, we're diving into the deep end of personal branding. Yeah, you might be thinking, "But I work in multifamily, not on Instagram!" Hear me out – your personal brand is your secret sauce, your unique flavor in a sea of professionals. Let's break it down with some LinkedIn stars leading the way.
First up, let's talk about Tony Sousa. This guy? He's an expert at highlighting his personal brand through well executed photography and smart, easy messaged graphics - as well as shining the spotlight on his team. Scrolling through his LinkedIn feed feels like a tour of his dream team's accomplishments. From sharing their wins to giving props to individual team members, Tony's personal brand isn't just about him – it's about the collective success of his crew.
Then, there's Mike Wolber. This dude's all about lifting others up. Seriously, if there's someone in need, Mike's probably already sent them three job leads and a LinkedIn recommendation. Plus, have you seen the pics from AIM? Mike and his team are not only killing it in coordinated outfits but also in showcasing their expertise in all things successful trade shows and camaraderie. In addition, recently he even made an appearance on The Multifamily Mind podcast, where he dropped some serious wisdom on GTM strategies. Talk about using your personal brand to share valuable insights and position yourself as a thought leader in the industry!
And let's not forget Stephanie Anderson. She's out here balancing being a mom of four with slaying the multifamily game. Her personal brand? It's a mix of industry insights, company updates, and real talk about the juggle of work and family. A sought after conference speaker - she’s ready and willing to share her insights and authentic self on the public stage. Plus, she's always keeping us in the loop about what her company, Grace Hill, is up to. Stephanie proves that you can juggle multiple roles while still rocking your personal brand like a pro. Stephanie's LinkedIn feed is like a masterclass in authenticity. Check out this LinkedIn post from a couple of months ago where she shows us BOTH sides of her brand - the glam and the mom #AUTHENTICITY!
Speaking of authenticity. It's the secret sauce to a killer personal brand. You've got to be true to yourself online because, let's face it, nobody likes a "bait and switch." If you're not walking the talk, you're gonna damage your brand faster than you can say "LinkedIn fail." And trust me, recovering from a brand blunder? It's like trying to unsend a tweet—nearly impossible.
But what happens if you DO stumble, and your brand takes a hit? Recovering from a personal branding disaster is like trying to unsend a tweet – tricky, but not impossible. According to Entrepreneur, the key is transparency and owning up to your mistakes. It's not easy, but hey, neither is rebuilding trust. Entrepreneur’s insightful article, "What to Do When a Personal Brand Clashes with Corporate." emphasizes the importance of humility, and a genuine commitment to making amends. It's chock-full of insights on what to do when your personal brand clashes with your corporate one. Hint: transparency is key!
But hey, it is not all doom and gloom. Let's lighten the mood with some juicy social media trends for 2024. According to Khoros, we're looking at things like immersive content experiences and AI-driven customer interactions. And over at SupplyHT, they're talking about the rise of ephemeral content - think disappearing stories a la Snapchat, and the importance of community building. From live streaming at resident events to AI-driven customer service and immersive experiences are also on the rise. So, if you are not already hopping on these trends, now is the time to start.
So, buckle up, folks, 'cause the world of social media is evolving faster than you can say "Instagram story."
Additionally, SupplyHT highlights five key social media trends for 2024, including the growing influence of augmented reality (AR) and the rise of niche social platforms catering to specific interests and communities.
As multifamily professionals, staying abreast of these trends can help us not only amplify our personal brands but also connect with our audience in meaningful ways.
Well, there you have it, folks. Personal branding isn't just for influencers and Instagram models – it's for multifamily pros like you. Stay authentic, lift others up, and own your brand like a boss.
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